Integrating Digital Environment:
Improving Employee Engagement and Brand Identity through Digital Workplace Innovation

Challenge

Recognizing the importance of maintaining a strong connection with the company’s brand identity and values, especially for its remote workforce, Columb Technologies embarked on a journey to revolutionize its digital workplace.

The primary challenge Columb Technologies faced was creating an integrated, brand-compliant digital environment that enabled employees to easily access essential information, documents, and applications required for their daily tasks. The absence of such a solution forced employees to navigate multiple platforms and tools, diluting the brand experience and complicating task execution.

Additionally, the company aimed to ensure that even offline employees felt a strong connection to the company’s brand identity, viewing the digital workplace not just as a collection of tools, but as a tailored, cohesive experience. Addressing these challenges was crucial for reducing employee turnover, enhancing brand awareness, and improving overall work performance.

Solution

In response to these challenges, Columb Technologies partnered with IT-Dev to deploy a groundbreaking digital workplace solution, enhanced by IT-Dev’s Limitless Digital Workplace Branding. This innovative solution leverages the power of visual engagement, transforming SharePoint-based digital workplaces into visually captivating environments that resonate with employees on a deeper level.

With over 80 percent of the brain’s processed information being visual, the importance of a visually appealing digital workplace cannot be overstated. IT-Dev’s Limitless Digital Workplace Branding, operating seamlessly within Microsoft 365, enables Columb Technologies to apply seasonal Intranet overlays effortlessly, enriching the digital workplace with a unified visual layer that aligns with the company’s corporate branding. This approach offers flexibility through multiple branding themes, alongside a main branding theme tailored to meet Columb Technologies’ specific branding requirements.

Impact

The implementation of a visually engaging and brand-compliant digital workplace has significantly increased employee adoption rates. Columb Technologies’ employees now enjoy streamlined access to key information, documents, and collaborative tools, all within a brand-aware environment. This centralized digital workplace has simplified the onboarding process for new employees, making it easier for them to grasp the company’s values, mission, and vision while saving time on learning about company and business processes.

Win insights

• Enhanced utilization of the centralized digital workplace.
• Reduced time spent searching for information.
• Increased engagement with available tools and applications.
• Improved brand awareness among employees.
• Strengthened employee engagement and sense of belonging.

Lessons learned

• Visually attractive workspaces significantly increase visitation rates.
• Investments in UX/UI lead to reduced time spent accessing information, documents, or applications.
• A unified user experience minimizes the learning curve for new tools, enhancing overall efficiency.

Through this strategic partnership with IT-Dev, Columb Technologies has successfully transformed its digital workplace, fostering a more engaged, efficient, and brand-aligned employee experience. This case study exemplifies the power of digital innovation in creating a workplace that not only meets the functional needs of its users but also resonates with them on a personal and emotional level, driving both individual and organizational success.